In our daily work to find ways to reach our audience more effectively we find the changes that Facebook
imposes on us so that the competitiveness of getting your content to your fans grows.
How should you track organic traffic on Facebook?
To take a look at organic traffic you have to enter Facebook statistics. Go to the Publications tab to
control how they have worked in the last month. Click on See More in case you want to see more
information on other older posts.
You can select your posts in terms of organic and paid, by selecting: organic / paid, from the Reach drop-
Investigate for at least three months. If you discover that organic growth has been gradually decreasing
or you simply want to improve results, there are several ways to do this.
- Post content that is not passed
The life of a post depends on several factors. One of them is its usefulness. Even an old post can appear
in your friends’ news feed if one of your followers likes it.
- Publish quality content, but in less quantity
We live in an era of information overload. Facebook recommends creating quality content rather than
posting high volume posts daily to get attention. Publishing more does not mean creating engagement
at all. Publish with more quality and valuable content for your followers yes. There is no rule for
professionals on how many times you have to publish daily, you see that when you have studied your
publications and you see the results.
- Target your relevant content to a target audience
Facebook allows you to direct your posts to your target audience. You can choose gender, level of
education, age, location, language, interests. Select the correct options and tag your posts directing
them to a specific audience, this way you can increase the engagement radius.
- Publish also in low audience hours
In times when there are not many people sharing on Facebook, the chances of attracting attention are
greater. Of course you must post when your followers are on Facabook, but take the test also posting at
other times when there are fewer posts. Look in the statistics to control when your followers are online.
Then choose the times when most of your fans are online and your competitors are not posting. If you don’t know how to keep track of your competitors, this blog post from the Social Media Examiner (in
English) can help you.
- Choose content of the taste and needs of your followers
The images have less organic reach, the links get more and what has more organic reach is the videos.
However, it is not the same in all cases. To do this you must look again at the Facebook statistics and
discover the type of content that your audience likes the most. If you see that your fans continue to
prefer images to other types of content, you should not change it. Instead, introduce different forms of
content little by little and analyze how they work.
- Make changes
Facebook’s organic reach has been declining on many business pages. Use some of the tips I have
outlined above to improve the chances that your content will appear more often in your fans’ feed
organically. Remember to analyze all the tactics you put into practice and adapt your content according
to the results you get.
Have you tried any of these tactics to increase organic traffic? Any more tips to