What is Digital Marketing?

Tools, strategies and evolutionBefore I begin I think it is necessary to clarify that marketing, marketing, marketing and marketing mean the same since they are synonyms and their use varies depending on each country.

Digital Marketing is essential for your business. Knowing what it is, its main channels and its advantages will help you design the best strategies or trust an agency to take all the actions related to the online environment.

Digital Marketing (or Online Marketing) is a set of marketing techniques that run on Internet media and channels.

It is about making the most of online resources and opportunities to boost a business or brand efficiently.ability to measure and the possibility of creating personalized services tailored to the client but at a low cost. Without a doubt, digital marketing emerges from direct marketing and develops a new specialty, «Digital Marketing.
Webs, mobile applications, Social Networks, blogs, online search engines, Google advertising, social media advertising, email marketing, video platforms, forums, etc. All these channels are part of the world of Online Marketing. From the world of Web 2.0.

Digital Marketing has been applied since the 1990s to transfer offline media techniques to the digital universe.
Online Marketing Channels

There are many online channels and tools where Digital Marketing strategies, techniques and tactics can be applied:

Web or blog: through content strategies, affiliate marketing, inbound marketing, etc.

Social Media Marketing (SMM): Social Networks are extremely effective channels for brands.

Email Marketing: Email is the channel with the highest ROI (return on investment). A good strategy in Email Marketing can bring you many sales.

Search Engine Optimization (SEO): increasing the web positioning of a website will make it appear in the top positions of search engines. In this way, the opportunity to receive more quality visits increases considerably.

Search Engine Marketing (SEM): online advertising campaigns, both in Social Networks, search engines or other websites, blogs, forums with banners or videos.

Video platforms: platforms such as YouTube or Vimeo.