Digital Marketing
Digital Marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
Digital Marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. While traditional marketing might exist in print ads, phone communication, or phsycial marketing, digital marketing can occur electronically and online.