Google Algorithm for SEO
The Google algorithm is a series of systematic calculation operations that the search engine uses to determine the relevance of a website in the SERP (Google Results Pages) for a given search. In other words, these are the criteria Google uses to determine the ranking of a website in search results.
The Google algorithm is the mathematical formula that will be in charge of deciding which position will correspond to you within the Google search results (SERPs) for each keyword based on a series of parameters.
This algorithm (Global) can change up to 20 times a year and it is difficult (if not impossible) to keep track of it and adapt to each change that is made (Since it is composed of several independent algorithms with independent functionalities).
For this reason, you should only adapt your website to the changes made to the Google algorithm as long as these are relatively important and affordable. How you could see before is impossible to adapt to each change of Google.Now that you know what the Google algorithm is, you will wonder how it works?
The more a website adheres to the algorithm’s quality requirements, the more chances it will have to appear among the first search results, and therefore, to get more traffic and more potential customers.
SEO or Search Engine Optimization is a series of strategies that we follow to adapt to this algorithm and, in that way, our content positions better.
What are algorithm updates?
The updates are changes and improvements that Google is making over time, to improve the criteria that determine the relevance of a site and also avoid the so-called Black Hat SEO (SEO techniques that violate the policies and conditions of use of the search engine).
For example, before the update of the Panda algorithm, it was possible to position a website using the keyword stuffing, that is, saturating the content of a website with hundreds or thousands of keywords (with the aim of positioning the web for all those searches).
On the other hand, before the Penguin update, website owners could easily benefit from the purchase of links on other sites, to thereby “cheat” the algorithms and rank better. The greater the number of links received (or mentions on other websites), the algorithms understand that our website has greater recognition and authority.
So the Google search engine is completely neutral?
Not at all. When it was created, the search results were austere, a list of ten blue links. The main objective at that time was to provide relevant results for people to address them as quickly as possible. That has changed significantly over the years. Instead of simply submitting links, Google is including more information on its web pages, which increases the tension between publishers and other services, such as the Yelp review site, which depends on the search engine to direct traffic to its pages. Google has argued that users visit your website to get more than just links; They want information.
Google Panda algorithm
Google Panda is Google’s algorithm that is dedicated to filtering quality content on the internet.
This algorithm will reward all those web pages that offer useful and quality content for users thus responding to the user’s search intention.
This nice panda made its appearance for the first time in 2011 penalizing all those websites whose content was of low quality (Thin content). That is, Google panda will be responsible for penalizing all content that is too short, that is duplicated on other websites, that does not add value, etc.
Therefore, if the content of your website is useful for your users, it is original and it is of quality you will not have to worry about the action of this beautiful panda.
Anyway, one of the best SEO tools to know the status of your website and the possibility of being penalized by Google Panda is the Safecont tool.
Google Penguin algorithm
Google Penguin appeared in 2012 penalizing all those web pages that were based on poor quality links.
Formerly, at the beginning of the internet everything was much simpler. You created a web page you put thousands and thousands of links in directories, link farms and you were already able to position yourself.
However, with the arrival of Google Penguin all that changed radically. From then on, Google began to reward the web pages that got the links naturally. That is, it began to take into account the quality of the links above the quantity when it comes to getting / buying links.
Logically, this algorithm is not infallible and links can be replicated and purchased. However, if you do not want this nice penguin to penalize your website, it is best that you get links related to the theme of your website.
Hummingbird was launched by Google in 2013 to analyze semantic search and Knowledge Graph of web pages.
This totally new algorithm used parts of the old algorithms and introduced new aspects to achieve greater naturalness in the contents and searches. This was a total revolution at the time since its arrival affected 90% of searches.
With Hummingbird conversational searches were improved so that the results were more natural and simple for the user.
In summary, Hummingbird was created in order to improve the response to the user’s search intention.
Google Pigeon : Google Pigeon appeared on the market in 2014. However, even today it is one of the most unknown algorithms by webmasters.
This algorithm was launched with a clear objective, debug local searches. In fact, this algorithm was created at the request of the famous local search engine YELP.
With this new animal, Google created a mathematical formula that was responsible for prioritizing local content and backlinks over global ones. As long as it was a clear local business.
For this reason, if you are interested in doing local SEO you should not lose sight of this nice pigeon. Without a doubt, it will be key for your local business to appear in the top positions.
Google Fred was launched on the market in 2017 and its implementation was especially havoc on US websites.
In fact, he caught everyone by surprise since there was no official confirmation of launch by Google.This algorithm mainly affects all those web pages that sought to make money through advertising (Except with Google Adsense), giving priority to this objective over user experience and content quality.
Therefore, if your website is of quality, however much it has publicity you should not have problems with poor Fred. In case you were wondering, Fred’s name is a tribute to the name of Pedro Flintstones.